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Communicating Development: Reimagining a classic

For this interactive edition of Communicating Development, we are exploring fresh and innovative ways for you to communicate old, but important, messages such as the Sustainable Development Goals (SDGs). Hopefully, this renews your enthusiasm for the goals!

Our team has crafted an interactive experience around SDG 2: Zero Hunger. We begin with an emotive video, followed by engaging infographics and a research article to convey complex patterns in global food production, movement and consumption.

Style: Still using colours from the original SDG 2 palette, but more sparingly, our designers have crafted intricate vector icons and 3D pins to provide an additional visual layer.

Storytelling: The animations show our planet's food life cycle. The consistent (but not repetitive) branding across each infographic solidifies this connection.

These infographics visually represent the disparities in global food production and food consumption. The next article will explore some technological solutions being adopted to achieve SDG 2.

Source: Statista and Our World in Data

Maize/Corn
  • Biggest producer: United States of America
  • Used in biscuits, bread, crackers, cookies, fillings, pretzels, wafers, etc.
  • Total produced globally in 2022: 348.8 million tonnes
Barley
  • Biggest producer: Russian Federation
  • Used in bread, breakfast cereals, porridge, puddings, soups and stews
  • Total produced globally in 2022: 23.4 million tonnes
Wheat
  • Biggest producer: Russian Federation
  • Used in biscuits, bread, breakfast cereals, chapatti, crackers, crumpets, pancakes, scones
  • Total produced globally in 2022: 104.2 million tonnes
Banana
  • Biggest producer: China
  • Total produced globally in 2022: 135.1 million tonnes
Apple
  • Biggest producer: China
  • Total produced globally in 2022: 95.8 million tonnes
Watermelon
  • Biggest producer: China
  • Total produced globally in 2022: 100 million tonnes
Sorghum
  • Biggest producer: Nigeria
  • Used in couscous, flatbread, porridge, roti and tortilla
  • Total produced globally in 2022: 6.8 million tonnes
Rice
  • Biggest producer: China
  • Total produced globally in 2022: 208.5 million tonnes
Pork
  • Biggest producer: China
  • Total produced globally in 2022: 55.4 million tonnes
Chicken
  • Biggest producer: United States of America
  • Total produced globally in 2022: 19.6 million tonnes
Lamb
  • Biggest producer: China
  • Total produced globally in 2022: 2.7 million tonnes
Beef
  • Biggest producer: United States of America
  • Total produced globally in 2022: 12.1 million tonnes

Data: We analysed multiple data sets from reputable sources, providing a more holistic perspective of the world's agricultural products.

Source: World Economic Forum and Freightify

The English Channel
  • The English Channel is the busiest shipping route in the world
  • Each year, 16 million passengers and 5 million trucks pass through it
The Malacca Strait
  • The Malacca Strait separates the Malay Peninsula from the Indonesian island of Sumatra
  • It handles 25% of internationally traded goods, with over 96,000 ships passing through annually
The Strait of Hormuz
  • The Strait of Hormuz is the gateway from the Middle East to the rest of the world
  • Around 20% to 30% of the world's seaborne oil travels through the strait, with roughly 21 million barrels passing through daily
The Suez Canal
  • The Suez Canal is at the crossroads of Europe, Asia and Africa
  • Its location provides an essential shortcut between the three continents
The Panama Canal
  • The Panama Canal connects the Pacific Ocean to the Atlantic Ocean
  • It was built in 1914 to cut out the arduous journey around Cape Horn

Style: Still using colours from the original SDG 2 palette, but more sparingly, our designers have crafted intricate vector icons and 3D pins to provide an additional visual layer.

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Source: Food and Agriculture Organization of the United Nations, FAOSTAT Statistical Database (calories and expenditure)

Storytelling: The animations show our planet's food life cycle. The consistent (but not repetitive) branding across each infographic solidifies this connection.

These infographics visually represent the disparities in global food production and food consumption. The next article will explore some technological solutions being adopted to achieve SDG 2.

AI and SDG 2 - Zero Hunger

Introduction

On the surface, nothing would seem less ‘artificial’ than farming and food production. After all, humanity has been doing agriculture for about 12,000 years.

But in today’s world, where food security is straining under climate change, population growth and crises, including mass displacement from wars and natural hazards, it’s clear that the production of food can’t be ‘business as usual’. It’s been nine years since the UN declared its goal of achieving Zero Hunger by 2030, and yet 1 in 10 people are still facing hunger around the world. The World Food Programme has identified a further 309 million people suffering from acute hunger.

Thankfully, AI is revolutionising our relationship with food. The projects profiled below show us that, by harnessing this technology, ending hunger could become more than just a goal.

Case Study 1 - Robot farmhands in the Asia-Pacific region

Robots on farms are nothing new. But this state-of-the-art equipment is confined to large or commercial farms. Poorer smallholder farmers, who produce a third of the world’s food and occupy much of the farmland, especially in the Global South, are often priced out of these technologies. But a new AI-powered agricultural robot could offer smaller farms an affordable solution.

A team at The University of Sydney has developed Digital Farmhand, an autonomous vehicle which looks, aptly, like a small tractor. These vehicles can help farmers perform labour-intensive activities such as sowing seeds and weeding. An accompanying open-source smartphone app can also provide information on crop yields, pests and diseases, and everything the farmers need to know to maximise their food production.

Designed to be used in the Asia-Pacific, these vehicles will be made of materials such as scooter parts, which can be quickly obtained in the region, making repair and maintenance much simpler than they are for other current AI farm robots. As one of the world’s most populous regions, the Asia-Pacific will need to increase its food production by an estimate of 77% by 2050 to keep its growing number of residents fed.

With high demand and affordable tech, intelligent robots working the fields might become a familiar sight for smallholder farmers.

Case Study 2 - Predicting food insecurity worldwide

Rather than waiting for food insecurity to become an urgent reality, what if we could predict when and where it could next strike, and ensure it never does? 

Researchers at Georgia Tech are tackling food insecurity in sub-Saharan Africa, where nearly 150 million people lack adequate nutrition. The tool they’re developing uses AI to interpret large amounts of data on the Democratic Republic of the Congo, Somalia, South Sudan and Sudan, to make an accurate prediction of food insecurity. In particular, it analyses various consequences of climate change and conflict – major drivers of hunger across Africa.

Food insecurity can also be the result of a cataclysmic event such as widespread flooding. The INGO Action Against Hunger is developing an AI-based flood forecast model for Bangladesh. The country has one of the lowest elevations in the world, making it especially vulnerable to floods. Early warnings can help authorities plan for community evacuations and ensure enough food for everyone.

Case Study 3 - Slashing food waste

Ending hunger doesn’t necessarily mean producing more food – it could just mean making sure we don’t waste as much food as we do now. And it’s not just hunger that could be reduced. Food waste emits an estimated 3.3 gigatons of carbon emissions, equalling India’s output, the third-largest producer of greenhouse gases. The knock-on impact on our environment-related targets, like SDG 13 – Climate Action, is clear. There is a whole range of ways in which AI can contribute to reducing waste. 

Researchers at the University of Leeds are trialling an AI that can work out what new products can be made from food by products, like fruit peel, that would otherwise be wasted. These otherwise unused by-products of food production can be fermented into new protein-rich edible products. The AI can also analyse the potential nutritional value of the ‘waste’ to put it to its best use. Other kinds of products, from hair dyes to skincare creams, can also be made.

While the causes of food insecurity are multiplying, so are the technologies that can tackle them. Fighting hunger – one of the biggest issues of our time – is going to take a variety of approaches to be successful. And AI might finally be one that works.

Conclusion

As communications professionals working in the development sector, we believe the quality of communications campaigns should match the urgency of the issues at hand. 

In this edition of Communicating Development, we’ve reimagined SDG 2 in an interactive format to showcase ways of reinvigorating ‘old’ messages and engaging increasingly distracted audiences. 

Our goal is to inspire fellow communicators to experiment with new creative formats to deliver impact.

What would your transformative approach be? 

Share your innovative campaigns with us!

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